Intelligent Talk. Smart Programming.

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SFM Consulting Services

SFM Consulting provides services covering the full range of issues facing a program director from effective scheduling to talent assessment to being a leader in your station.  Here's an example of some of the services provided:

  • Comprehensive station review. When was the last time you had a chance to listen to your station?  Really listen.  If you are like most PD's there simply are not enough hours in the day.  That's where SFM Consulting can help.  We can provide a station air check that will evaluate the overall sound of the station providing you with a report detailing strengths and weaknesses along with actionable recommendations.  

  • Host air checking.  As a PD you know how important air checking is, but can't always find the time to do it on a regular basis.  SFM Consulting can provide occasional or regular air-checks.

  • Strategic promo scheduling.  SFM Consulting will review your promo scheduling and develop a strategic promo schedule for your station.

Program Development

Change Management

Team Building

If you have an idea for a program SFM Consulting can help you make the concept a reality.  SFM Consulting can help you choose the right format and pick the right host. If you already have a program and think it has potential beyond your station, SFM Consulting can assess the marketplace potential and help devise a marketing strategy that will make sure the program is heard by the largest possible audience.

We have all heard the refrain.  The most successful organizations are those that embrace change. However change is never easy. Resistance to change is the norm rather than the exception.  Managing that resistance can be the difference between a failed and a successful  initiative. SFM Consulting can help you learn how resistance can help you achieve your goals.  If you would like to become a change agent in your organization, contact SFM Consulting for a free one hour consultation. Steve Martin holds a Masters Degree in Organizational Development.

Any group of people who have to work together in an organization will from time to time struggle with issues like, communication, roles and responsibilities, and different approaches to work.  Getting everyone to pull together as a team is not easy and is not accomplished through team building events.  At SFM Consulting team building is approached as a process not an event.  If you engage with SFM Consulting we will custom design a team building process that will be unique to your team's needs. One powerful team building tool employed by SFM Consulting is the Myers-Briggs Type Indicator Instrument™.  (Steve Martin is certified to administer the MBTI™ instrument.)

Talk Show Development

Start Up Programs

If you are considering adding a local call-in program to your schedule, SFM Consulting offers a comprehensive package to make sure your investment pays off.  From designing a mission statement to selecting the right host.  

  • Developing a Mission Statement
  • Selecting And Evaluating A Program Host
  • Host Training
  • Producer Training
  • Phone Screener Training

Existing Programs

SFM Consulting offers a range of services for existing programs from a simple air-check to a comprehensive program review.

  • Air Checking
  • Program Review
  • Host Coaching
  • Content Analysis
  • Producer training
  • Phone Screener training


Contact Steve Martin ( for a custom proposal based on your needs.